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Free Checklist

FIND YOUR WASTED AD SPEND IN 30 MINUTES

A 47-point audit checklist that walks you through every corner of your Google and Meta ad accounts to find budget leaks, missed opportunities, and quick fixes.

Free. No credit card. Instant access.

Ad Budget Audit
Review search term reports
Check negative keyword coverage
Audit audience targeting overlap
Validate conversion tracking
Analyze dayparting performance
Review bid strategy alignment
... and 41 more checkpoints
47 Points

DOES THIS SOUND FAMILIAR?

Your CPA keeps climbing but you can't figure out why

You keep tweaking bids and budgets, but costs rise every month with no clear explanation.

You suspect you're paying for clicks that never convert

Something feels off with your campaigns but you don't have a systematic way to find the leaks.

Your agency says everything is 'on track' but results disagree

Reports look fine on the surface, but your bank account tells a different story each month.

You don't have hours to dig through campaign data

Between running your business and managing ads, you need a faster way to spot what is broken.

WHAT'S INSIDE

47 checkpoints across 6 categories. Works for both Google Ads and Meta Ads. Designed to complete in 30 minutes.

47
Checkpoints
6
Categories
30
Minutes
2
Platforms

Targeting Audit

9 checkpoints

Budget Allocation

8 checkpoints

Campaign Structure

7 checkpoints

Conversion Tracking

8 checkpoints

Ad Creative Health

7 checkpoints

Bidding Strategy

8 checkpoints

Quick Win

Most businesses find at least $500/month in waste within the first 10 minutes

The average audit uncovers 3 to 5 budget leaks in the first pass. Most of them take less than 15 minutes to fix.

Trusted by growing businesses

WHAT OTHERS FOUND

Found over 600 euros in monthly waste within the first 10 minutes. The targeting audit section alone was worth the download.

LH

Lotte Hendriks

DTC Brand Founder

I run this checklist on every new client account during onboarding. It immediately shows where the quick wins are.

RD

Ruben de Groot

Performance Marketer

Finally something I can actually do myself without needing a marketing degree. Clear, actionable, and fast.

AW

Anna Willems

Small Business Owner

Free Download

STOP GUESSING START AUDITING

Download the 47-point checklist and find your wasted ad spend in 30 minutes or less.

Free. No credit card. Instant access.