FREQUENTLY ASKED QUESTIONS

Digital Face is an AI copilot for Google Ads and Meta Ads. You connect your ad accounts via OAuth, then use the web dashboard or an MCP server to audit campaigns, detect wasted spend, get AI-written reports, and ask questions about your ad performance in plain English. Free plan available, paid plans from $39/mo.

Digital Face connects directly to your Google Ads and Meta Ads accounts via their official APIs. The AI reads your live campaign data — spend, clicks, conversions, search terms, audiences — and uses it to answer your questions, flag waste, and generate performance summaries. You never need to export a spreadsheet.

Digital Face supports Google Ads and Meta Ads (Facebook and Instagram). Both platforms are included on all plans. Connect one or both — the dashboard gives you a unified view of your full ad spend.

MCP stands for Model Context Protocol — an open standard that lets AI assistants like Claude, ChatGPT, and Cursor connect directly to external data sources. Digital Face includes a built-in MCP server that gives your AI assistant direct access to your Google Ads and Meta Ads data. Instead of copy-pasting reports into a chat window, you ask your AI tool a question and it queries your live ad account in real time.

Wasted spend refers to budget spent on search terms, placements, audiences, or campaigns that never produce conversions. Digital Face runs automated daily audits that scan your account for five common waste categories: non-converting search terms, audience overlap, underperforming placements, budget imbalance between campaigns, and creative fatigue. Each issue is shown with an exact dollar amount so you know what it is costing you.

No. The web dashboard is designed for non-technical users — you connect your ad account in about 60 seconds via OAuth and the AI handles the rest. The MCP server integration is an additional option for developers, AI engineers, or anyone who prefers working inside Claude, ChatGPT, or Cursor. Both paths are available on all paid plans.

Yes. The Free plan includes 5 AI tool calls per month, wasted spend detection, and basic campaign analytics. No credit card required. Paid plans start at $39/mo (Plus) for weekly audits and more tool calls, up to $149/mo (Max) for daily audits and multi-account management.

Free: 5 MCP tool calls/month, basic analytics, wasted spend detection. Plus ($39/mo): 150 tool calls/month, weekly automated audits, AI-generated reports. Pro ($79/mo): 600 tool calls/month, daily audits, API access. Max ($149/mo): 3,000 tool calls/month, daily audits, up to 15 ad accounts, priority support.

Yes. You can change your plan at any time from the billing settings in your dashboard. Upgrades take effect immediately. Downgrades take effect at the end of your current billing period.

There is no time-limited trial, but the Free plan lets you use Digital Face without a credit card for as long as you want. You only need to upgrade when you want more tool calls, automated audits, or multi-account support.

Under 5 minutes. Sign up, connect your Google Ads or Meta Ads account via OAuth (no passwords required — just click Authorize), and Digital Face runs your first audit. The 6-step onboarding wizard guides you through each step.

All Digital Face plans include MCP server access. From your dashboard, copy the MCP server URL. In Claude Desktop, add it to your claude_desktop_config.json under mcpServers. In Cursor, add it under MCP settings. Full setup instructions are at digital-face.nl/docs/quickstart.

Yes. You can connect a Google Ads Manager Account and manage multiple client accounts under one Digital Face account. Max plan supports up to 15 ad accounts.

Yes. Digital Face connects to your ad accounts via OAuth — we never see or store your Google or Meta passwords. All OAuth tokens are encrypted at rest using AES-256 encryption. Data in transit is always encrypted via TLS. Digital Face is hosted on Supabase (PostgreSQL) in the EU with daily backups.

Digital Face requests read-only OAuth scopes for reporting and auditing. Any actions that modify campaigns (pausing ads, adjusting bids) are displayed as recommendations that you approve before executing. You are always in control.

All data is stored in an EU-based PostgreSQL database (Supabase, eu-west-1). Cached campaign data is refreshed daily. If you delete your account, all your data is permanently removed within 30 days.